Kroger Precision Marketing (KPM) will deploy digital screens in select Kroger stores, offering animated content displayed on integrated, custom-made fixtures from Barrows Connected Store. The in-store ...

MTA promises precise measurement, but delivers complexity and confusion. It's time to replace it with incrementality testing ...

Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear.

But just because measuring content marketing ROI isn't always easy doesn't mean it's impossible ... Pick a few keywords you'd like your content to rank for Use a keyword research tool—e.g., the one ...

At "Renewal Tour 2025" Singapore hosted by ESOMAR, a leading association for global market research, insights, and analytics, Mininglamp Technology, a leading BI and AI solution innovator, ...

In the U.K., for example, two external requirements most fintechs must comply with are the UK GDPR (General Data Protection ...

"Analytic Partners brings 25 years of expertise in understanding what CMOs need from measurement, including capturing the incremental impact of marketing," said Nancy Smith, President and CEO of ...

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time ...

It’s no surprise that marketers, data scientists, and executive teams are all asking “Did our marketing actually cause this result, or would it have happened anyway?” Incrementality is meant to answer ...

When it comes to content marketing, if you can't measure it, you can't manage it. Without proper metrics and analytics, you're flying blind, wasting precious time and resources. But with the right ...