You wouldn’t let a sports team umpire their own games, so why is this now happening in media and marketing, and particularly ...

Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what ...

Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers ...

Now, how do you access the analytics you need to measure your online marketing ROI effectively? You need the right tools. This article highlights five tools that provide insights into your marketing ...

Marketing measurement must reflect the complexities and nuances that marketers already understand to be true about how campaigns actually work to provide genuine value.

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time ...

Search Engine Land » PPC » Google unveils new tools for testing, measurement ... as announced today at Google Marketing Live 2025. Why it matters. As marketing grows more complex and privacy ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

Assess your current state of marketing measurement and determine what conditions you need to address. It will be essential to understand your current data, analytics, measurement, and reporting ...

Marketing tools are as important to Internet businesses ... Marketing is all about measurement and no place is measurement more straightforward and easier to do than on the Internet.

Understanding the true contribution of paid search, marketers become more confident and more precise with their budget ...

That means asking new questions, gathering new data, and broadening the scope of what we measure. Because if we only measure ...