Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers ...

The broadcaster launched a new interactive ad format and planning tool for SMEs at its Showcase event in Manchester (12 June) ...

Understanding the true contribution of paid search, marketers become more confident and more precise with their budget ...

In today’s saturated and multi-channel marketplace, understanding what truly drives your sales and marketing performance is ...

That means asking new questions, gathering new data, and broadening the scope of what we measure. Because if we only measure ...

The acquisition reinforces Oktopost’s commitment to helping B2B marketing leaders create more impactful content.

Knowing your audience is the foundation for successful marketing. It involves segmentation, understanding demographics, ...

A dramatic transformation is taking place within the digital marketing sector, where growing innovations in the field of ...

Marketing measurement is having a moment. Let me clarify: Accountability has always been important for marketers, but lately there's been renewed interest—and investment—in piecing together the ...

In the coming years the digital wound measurement devices products market is expected to reach USD 1,136.9 million by 2025 and is expected to steadily grow at a CAGR of 5.2% to reach USD 1,887.5 ...