Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers ...

Australia-based design and tech juggernaut Canva, valued at $49 billion, outlines plans to acquire data-gathering platform MagicBrief.

That means asking new questions, gathering new data, and broadening the scope of what we measure. Because if we only measure ...

In today’s saturated and multi-channel marketplace, understanding what truly drives your sales and marketing performance is ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

The acquisition reinforces Oktopost’s commitment to helping B2B marketing leaders create more impactful content.

Knowing your audience is the foundation for successful marketing. It involves segmentation, understanding demographics, ...

This week’s Agency Advice takes a freewheeling look at the myriad ways agencies are tweaking their direction of travel as ...

Harris Poll finds 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic environment.

Martech complexity is not a technology problem; it’s a planning problem. To solve it, marketing leaders must replace ...

Announced at the Cannes Lions International Festival of Creativity, Canva revealed the acquisition of MagicBrief, an ...