Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of ...

Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as ...

To help develop more insightful and useful marketing metrics, focus on these five fundamentals: Essential Metrics Criteria Simply put, useful and meaningful metrics help marketers track how well their ...

This course is available on the CEMS Exchange, MSc in Management, MSc in Management (CEMS MIM), MSc in Management (MiM Exchange), MSc in Management and Strategy, MSc in Management, Organisations and ...

This course lays down the foundations of Marketing Analytics which is an absolute essential in the age of Big Data. The broad objective of this course is to provide a fundamental understanding of ...

Students will also learn how to use relevant analysis software, such as Excel and SPSS. MKTG.5010 Marketing Fundamentals, or Matriculated in the MBA, MSBA, MSF, MSA, MSE programs at the Manning School ...

WARC, Cannes Lions and 42courses have combined to produce an online learning course in the basics of marketing strategy. Special offer: WARC subscribers get 20% off this course – just use the code ...