Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

But we find ourselves stuck trying to shift ROI thinking in our leadership back to the big picture of marketing impact. We need to revive respect for the fundamentals of marketing and ...

To help develop more insightful and useful marketing metrics, focus on these five fundamentals: Essential Metrics Criteria Simply put, useful and meaningful metrics help marketers track how well their ...

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of ...

WARC, Cannes Lions and 42courses have combined to produce an online learning course in the basics of marketing strategy. Special offer: WARC subscribers get 20% off this course – just use the code ...

Students will also learn how to use relevant analysis software, such as Excel and SPSS. MKTG.5010 Marketing Fundamentals, or Matriculated in the MBA, MSBA, MSF, MSA, MSE programs at the Manning School ...

Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as ...

This course is available on the CEMS Exchange, MSc in Management, MSc in Management (CEMS MIM), MSc in Management (MiM Exchange), MSc in Management and Strategy, MSc in Management, Organisations and ...

This course lays down the foundations of Marketing Analytics which is an absolute essential in the age of Big Data. The broad objective of this course is to provide a fundamental understanding of ...