Thinking 'digital marketing' is only about social media platforms like Facebook and LinkedIn would be a mistake. The actual ...

Favoured is a multi-channel digital marketing agency that specializes in paid social media marketing. Its experts specialize in TikTok, Apple Search, and Instagram advertising. The agency additionally ...

To survive 2025, brands must be responsive to changing economic landscape suggested marketing communications experts. At the National Advertising Conference held in Abuja last year, they expressed ...

The rapid development has urged marketers and advertisers to adapt their strategies and tactics to more modern standards, understanding the new wave of audience that are growing to consider ...

A new a Guidance Note on direct marketing looks at several new forms of communication that direct marketers must be careful ...

A powerful consumer movement is emerging across America as shoppers seek ways to support Black-owned businesses facing fresh ...

Cybersecurity is big business, and tech companies often sell their products based on fear. These campaigns are often rooted in what I call the technology vs.

A judge has denied a request to preclude part of Poland Spring's expert report. This marks a legal win for the firm, which ...

Dr. James Hamblin, a preventive medicine and public health doctor, stopped showering for five years to explore the health ...

Writing witty things well is a wonderful skill to have! Though, we admit, we may be a tad biased here. If you can capture the attention of complete strangers on the internet with your perspective, ...

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...

As your business grows, managing the financial side of your business can be overwhelming. That's where a fractional CFO can ...