AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

While the company uses the technology to speed its creative process, L'Oréal said it would not create images of people for ...

Brandon Brown, in particular, has a background in influencer marketing and saw an opportunity to provide a platform that could automate and streamline the entire process for brands, from finding ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

According to Gartner, B2B SaaS buyers spend 27% of their time in the buying process ... upsell campaigns. In addition to targeting specific individuals, you can also use account-based marketing ...

Influencer marketing agencies are specialized firms that help brands (and businesses) connect with influencers to promote their products, services, or campaigns. These agencies manage the process of ...

Here are some of the current challenges we're facing in content creation and how we can solve them by being smart with how we ...

Now, the question is: how do we, as brand or content marketers, develop and embody a thinking process ... campaigns that drive real business impact. The silo-like structure of enterprise marketing ...

Privately held Pavilion Technologies sells model-based software that improves the manufacturing process for specialized manufacturers ... The software has also helped the marketing department improve ...

The arrival of marketing campaigns generated entirely by artificial intelligence is inevitable, consultants say.