A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...

Marketing automation is crucial to delivering a campaign that results in the desired outcome. For example, understanding the awareness stages allows you to design campaigns that move leads from ...

The AI powered personalised business poster, generated by users can also be readily shared across various social media ...

Discover 12 powerful digital marketing strategies that are transforming businesses in 2025. From AI personalization to ...

GenAI to mitigating AI risks By 2028, over 90% of customer queries will be resolved by AI-powered chatbots, and 80% of ...

However, combined campaigns take the guesswork out of focusing your campaigns. They lay the groundwork for you to collect data over time that allows you to understand how to create the best campaigns ...

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and ...

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the ...

Brex reports ghost cards, digital payment solutions that enhance expense management, improve security, and simplify tracking ...

In my entire 25 years in this industry, I have never had a response like it.”That’s Allianz marketing boss Laura Halbert on her brand’s recent repositioning. It’s a sentiment echoed by Howatson + Co ...