AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Brandon Brown, in particular, has a background in influencer marketing and saw an opportunity to provide a platform that could automate and streamline the entire process for brands, from finding ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

Gaurav Kwatra, CMO, iD Fresh Food, shares how the fresh food manufacturer is looking to drive trust and leverage innovation ...

Influencer marketing agencies are specialized firms that help brands (and businesses) connect with influencers to promote their products, services, or campaigns. These agencies manage the process of ...

Here are some of the current challenges we're facing in content creation and how we can solve them by being smart with how we ...

Now, the question is: how do we, as brand or content marketers, develop and embody a thinking process ... campaigns that drive real business impact. The silo-like structure of enterprise marketing ...

Privately held Pavilion Technologies sells model-based software that improves the manufacturing process for specialized manufacturers ... The software has also helped the marketing department improve ...

Meet the judges of The Drum Awards, which celebrate the best in brand-building and creative strategy. Our Judge of the Day ...

Teal MP Zali Steggall has called on political advertising to pass the same “truth tests” as commercial advertising, teaming ...

But, even as some things change, others stay the same. What has endured the test of time are the four pillars of performance in marketing and advertising campaigns. Remembering these pillars in all ...