Governance and simplification are no longer optional; marketers must streamline their stacks to regain control, cut waste and ...

Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher.

Gartner’s annual CMO Spend Survey reveals that after several years of steady decline, marketing budgets have now stabilised. CMOs facing ongoing fiscal challenges are placing their bets on paid media ...

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

On average, they now spend over a quarter of their marketing budget on content marketing, the study reports. MarketingProfs and the Content Marketing Institute surveyed 1,092 marketers in August in ...

Research by the World Federation of Advertisers (WFA), in partnership with transformation consultancy The Intangibles, found ...

Chief marketing officers say they need bigger budgets. They aren’t likely to get it-not in this economy. Marketing budgets as a share of company revenue are expected to remain flat in 2025 at a ...

Brands increased investment in influencer partnerships by 49% in 2024 and content creators topped social media marketing ...

Conducted by Red C for Core Optimisation and the Business Post, the Marketing Pulse June 2025 survey has found that, overall, ...

Enabled Strategy, as CMOs Boost Budgets to Relieve Campaign Execution Bottlenecks and Scale GrowthMALVERN, Pa. and LOS ...