Marketing budgets can get very complicated if you’re not careful. While it’s tempting to get as granular as possible with tracking and planning, it often results in chaos.

On average, they now spend over a quarter of their marketing budget on content marketing, the study reports. MarketingProfs and the Content Marketing Institute surveyed 1,092 marketers in August in ...

Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher.

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

Content marketing in 2025 isn't about investing more money, but rather investing resources better. The key is optimizing your ...

Research by the World Federation of Advertisers (WFA), in partnership with transformation consultancy The Intangibles, found ...

Enabled Strategy, as CMOs Boost Budgets to Relieve Campaign Execution Bottlenecks and Scale GrowthMALVERN, Pa. and LOS ...

WFA research finds global marketing leaders slowing long-term plans, shifting investments and tightening risk controls as ...

Conducted by Red C for Core Optimisation and the Business Post, the Marketing Pulse June 2025 survey has found that, overall, ...

EY launches Studio+, a new unit unifying design, sales, CX & marketing tech to compete with Accenture & Deloitte.

Startups raised $1.14B across 98 deals in May—a sharp 53% rebound from April’s funding slump of $745M. Yet, May recorded the ...