As global advertising budgets tighten, brands increasingly turn to influencer marketing as a cost-effective way to connect ...

Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher.

Lake Havasu City’s tourism agency, Go Lake Havasu, has approved a roughly $2 million budget for the next fiscal year — a ...

On average, they now spend over a quarter of their marketing budget on content marketing, the study reports. MarketingProfs and the Content Marketing Institute surveyed 1,092 marketers in August in ...

Content marketing in 2025 isn't about investing more money, but rather investing resources better. The key is optimizing your ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Gartner’s annual CMO Spend Survey reveals that after several years of steady decline, marketing budgets have now stabilised. CMOs facing ongoing fiscal challenges are placing their bets on paid media ...

Warner Bros. is digging deep into its wallet for 'Superman,' which includes spending over $400 million to market and produce James Gunn's DCU film.

A delegation from the Pakistan Advertisers Association (PAA) today represented the advertising and marketing communications sector at the Post-Budget Consultative Meeting on Tax Anomalies convened by ...

With economic turmoil squeezing ad budgets, content creators are seen as better value than other marketing areas. “While it’s true we are seeing brands begin to pull back in marketing expenditure as a ...

Enabled Strategy, as CMOs Boost Budgets to Relieve Campaign Execution Bottlenecks and Scale GrowthMALVERN, Pa. and LOS ...

Nohar Zmora leads marketing at Kaltura. She is passionate about helping marketers create creative and data-driven digital ...