Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher.

Gartner’s annual CMO Spend Survey reveals that after several years of steady decline, marketing budgets have now stabilised. CMOs facing ongoing fiscal challenges are placing their bets on paid media ...

Content marketing in 2025 isn't about investing more money, but rather investing resources better. The key is optimizing your ...

On average, they now spend over a quarter of their marketing budget on content marketing, the study reports. MarketingProfs and the Content Marketing Institute surveyed 1,092 marketers in August in ...

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

Research by the World Federation of Advertisers (WFA), in partnership with transformation consultancy The Intangibles, found ...

B2B buying cycles are getting longer and more complex, and the more time you spend in the funnel, the more likely you are to take missteps that could destroy your marketing budget. Many businesses ...

Conducted by Red C for Core Optimisation and the Business Post, the Marketing Pulse June 2025 survey has found that, overall, ...

Brands increased investment in influencer partnerships by 49% in 2024 and content creators topped social media marketing ...

Enabled Strategy, as CMOs Boost Budgets to Relieve Campaign Execution Bottlenecks and Scale GrowthMALVERN, Pa. and LOS ...

Startups raised $1.14B across 98 deals in May—a sharp 53% rebound from April’s funding slump of $745M. Yet, May recorded the ...