Marketing Automation Software for Multi-Touch Campaigns. Modern B2B buying decisions rarely happen after a single email or ad. In fact, it typically takes 7 to 13+ touchpoints across multiple channels ...

Small businesses are increasingly turning to tech tools to make their operations effective, JUSTICE OKAMGBA explores these ...

Mobile marketing automation platforms are software solutions that help businesses automate their marketing campaigns. These platforms provide marketers with a range of tools to manage and optimize ...

AI and Marketing Automation Tactics & Tips. AI is the hot topic on the block and I am personally doing a lot of work in the AI space for printing companies such as building custom tools, ...

Marketing automation platforms (MAPs) Your marketing automation platform is the central hub of your funnel automation efforts. Some common examples include HubSpot, Marketo, and ActiveCampaign. These ...

Marketing automation best-practices are all about integration. Communication is key for all teams, no matter what department you work in. The same goes for your systems. Your CRM needs to talk to your ...

We’re back with a new spotlight on early stage Seattle-area startups — with a fun twist. Kyle Lui, general partner at Bling ...

Marketing automation is crucial to delivering a campaign that results in the desired outcome. For example, understanding the awareness stages allows you to design campaigns that move leads from ...

Hust’l Media, widely regarded as India’s first AI-powered digital marketing agency, has proudly marked its first anniversary ...

Nohar Zmora leads marketing at Kaltura. She is passionate about helping marketers create creative and data-driven digital ...