Marketing measurement is having a moment. Let me clarify: Accountability has always been important for marketers, but lately there's been renewed interest—and investment—in piecing together the ...

Explore how ecommerce brands can navigate paid media reporting by aligning KPIs, attribution, and modeling to uncover ...

A mobile attribution platform is a tool that helps app developers track and analyze the performance of their marketing campaigns. The platforms allow developers to see which marketing channels are ...

At LeadsRx, we believe that people + data = better. That means taking multitouch marketing attribution data and having a human analyze it, make sense of it, and measure it against marketing and ...

Commissions do not affect our editors' opinions or evaluations. Marketing project management software provides tools that help marketing teams manage marketing campaigns and projects. The best ...

Seattle sisters Misbah and Farah Uraizee just announced $10.6 million in funding for their Nectar Social AI-native social ...

Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what ...

As marketing measurement and attribution techniques evolve into more data- and technology-driven processes, 38% of organizations are focused on improving their current strategies. According to the ...

Fresh from the Symbl.ai acquisition, Merchant will lead M&A and corporate investments to deepen Invoca's leadership in revenue execution. SANTA ...