Marketing measurement is having a moment. Let me clarify: Accountability has always been important for marketers, but lately there's been renewed interest—and investment—in piecing together the ...

Explore how ecommerce brands can navigate paid media reporting by aligning KPIs, attribution, and modeling to uncover ...

Commissions do not affect our editors' opinions or evaluations. Marketing project management software provides tools that help marketing teams manage marketing campaigns and projects. The best ...

Seattle sisters Misbah and Farah Uraizee just announced $10.6 million in funding for their Nectar Social AI-native social ...

Fresh from the Symbl.ai acquisition, Merchant will lead M&A and corporate investments to deepen Invoca's leadership in revenue execution. SANTA ...

For all the advances in mobile marketing—from smarter ads to increasingly intelligent CRM flows—many brands are still held ...

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

Adobe Inc. (ADBE) revealed a new enterprise solution, LLM Optimizer, at the Cannes Lions event on Monday. The tool is ...

A Derby-based proptech platform which supports the estate agency and home mover market has secured the backing of private equity firm Growth Capital Partners.

As companies explore their pricing journey from granting access (seats) to usage-based to outcome-based, they may land on ...

In today’s hypercompetitive digital landscape, the line between creative marketing and data science has all but vanished.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...