Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

Michael O'Leary mocked Wizz Air's "All You Can Fly" deal as a marketing stunt. Now he's letting Ryanair passengers spend £79 ...

Nicole Ramirez sparked debate on LinkedIn with her post highlighting the crossover between her personal and professional life ...

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to ...

The nine-person layoff unleashed an outpouring of criticism about allegedly hypocritical treatment of employees by Precision ...

EXCLUSIVE: Legendary Entertainment has hired Brian Worsley as Senior Vice President of Marketing & Creative Advertising.

Overtime Elite uses manga marketing to score young fans as the developmental basketball league stays a step ahead of the NBA ...

As the luxury slowdown and legislative changes usher in a difficult time for digital engagement, playful online content can ...

The event aims to provide affordable dresses to students who might otherwise struggle to purchase clothes for special ...

Staff from the Securities and Exchange Commission (SEC) issued much needed (and anticipated) relief in the form of two new ...