If you want to clearly see your competitors in the market, then segment your market on benefits. Doing so will allow you to see where exactly in the market a competitor is playing, and you can see ...

Segmentation is a key tool to help researchers make sense of a large and complex market, as well as efficiently target resources, and find those deeper insights that will inform brand strategy.

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

The global digital pathology market size was US$ 735.7 million in 2020. The global digital Pathology market size is estimated to reach US$ 1,790.2 million by 2030, growing at a compound annual growth ...

Whether it’s building trust or ecosystems, the key to effective consumer engagement is being open. This point was driven home repeatedly during this podcast from on the ground at Cannes.

India Cloud Storage Market Size Zooming at Robust CAGR of 38.25% During 2023-2029 India cloud storage market is rapidly growing due to an increasing demand for data storage and backup solutions, ...

A dramatic family feud has erupted within one of India's most influential media dynasties, threatening to tear apart the ...

AI tools are changing how entrepreneurs build an online business. Solo founders and small teams now use artificial ...

Fruit and veg salesman Paul Crane uses his distinctive Bermondsey rasp to tout his produce at Borough Market. “Strawberries, get 'em by the pound,” he bellows to the punters, trickling down ...