Segmentation is a key tool to help researchers make sense of a large and complex market, as well as efficiently target resources, and find those deeper insights that will inform brand strategy.

Whether it’s building trust or ecosystems, the key to effective consumer engagement is being open. This point was driven home repeatedly during this podcast from on the ground at Cannes.

AI tools are changing how entrepreneurs build an online business. Solo founders and small teams now use artificial ...

Fruit and veg salesman Paul Crane uses his distinctive Bermondsey rasp to tout his produce at Borough Market. “Strawberries, get 'em by the pound,” he bellows to the punters, trickling down ...