Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level ...

has recently announced the completion of its latest success story on market segmentation analysis. This success story highlights how Infiniti’s market segmentation analysis helped a construction ...

has announced the completion of its latest article on market segmentation. In this article experts at Infiniti identify some of the best different types of market segmentation that companies can ...

If you want to clearly see your competitors in the market, then segment your market on benefits. Doing so will allow you to see where exactly in the market a competitor is playing, and you can see ...

Adam Robinson, Hireology Founder and CEO, has developed an effective segmentation strategy. “The talent acquisition software market is $19B, but it’s really 19 segments of that market, each of ...

On the internet, people use age, gender, etc. for segmentation (or worse yet, confuse segmentation with terms like one-to-one marketing as though people are so unique and share little commonality). It ...