The Lejen Rasanya Remix campaign by Maggi Pedas Giler (Crazily Spicy Maggi) was a testament to how effective use of partnerships can redeem an underwhelming launch. After unexpectedly low sales at ...

Nestlé has released its latest ‘Rasa Memang Viral’ (taste that is viral) campaign for the launch of its MAGGI Pedas Giler Cheezy Berapi instant noodles which aims at driving excitement among ...

Ayam and the bold spiciness of Pedas Giler, offering a comforting taste of home in every serving. Commitment to local ingredients and talent sustainability Maggi’s commitment to Malaysia goes ...