Interest rates seen rising soon, and other MoneyWatch headlines 01:08. Brawny, the paper towel maker, is temporarily replacing its well-known lumberjack with a woman on some eight-packs of paper ...

With a scrawny 10.9% of the nearly $3 billion paper-towel market -- about a third of Procter & Gamble Co.'s Bounty brand -- the smiling, blond-haired lumberjack known as the Brawny man is bound ...

When Georgia-Pacific Corp. acquired Brawny two years ago, the paper towel brand had fallen to 11 percent of the total market, where it was once rivaled only by Bounty. (It's a $3 billion-a-year ...

Brawny has a scrawny 10.9 percent of the nearly $3-billion paper towel market _ about a third of Procter & Gamble Co.'s Bounty brand _ so the smiling lumberjack is bound for a makeover.

B rawny just went big on bulk. The Georgia-Pacific paper towel brand introduced a new logo set in a thicker font and breathed new life into its lumberjack mascot, the Brawny Man—all as part of a ...

The paper towel maker was expected to announce five finalists for its new product model Saturday, and the nominations make the traditional mustachioed lumberjack look like a throwback ...

The avatar of masculinity in paper towel form gets a reboot–with the familiar plaid in place on people of more than one gender. As mascots go, the Brawny Man has always been kind of a weird one ...

The term “hipster lumberjack” pops up on Google 239 times!) I know, I know, it’s just one more hipster uniform, a 2008 version of the emo hoodie-and-eyeliner combo.