In an increasingly fragmented retail landscape, customer loyalty programs are an important tool to help retailers maximize their "share of wallet" among consumers. A recent study we conducted at ...

Ask them about how often first-timers return and what separates them from other customers, and you’ll typically get a shrug or a reference to statistics from their loyalty programs. I know this ...

Brand loyalty differs from customer loyalty programs, which require offering ... Capital One Shopping Research. "Brand Loyalty Statistics." Capital One Shopping Research. "eCommerce Statistics." ...

Loyalty programs 1.0 were the simple punch cards of days-gone by: 10 visits get you a free entrée or drink. The second iteration of loyalty programs became popular in the years leading up to the ...

Loyalty programs must undergo a step change in tapping younger travellers Airlines can do so much more with the way they run their loyalty programs. But purely gong by what's worked before will ...

Airline loyalty programs often keep members in the dark about how much their points and miles are worth. Many or all of the products on this page are from partners who compensate us when you click ...

Unsplash For years, airlines and hotel chains have leaned on loyalty programs to retain frequent travelers, especially in premium markets. But in Europe, loyalty has always been more fluid — and ...

Major hotel chains are rethinking their loyalty programs in the face of a consolidating industry and pressure from outside forces such as Airbnb. Hyatt Hotels Corporation will launch a new loyalty ...

The free flights and elite status perks offered by airline loyalty programs are ultimately designed to do one thing: Get you to spend more money with the airline. But in the past few years ...

What are the best UK loyalty programs, and how can you get more for less when you play online? If this is a question you want answered, my guide to casino rewards will tell you where to find the ...

These collaborations typically extend to frequent-flyer programmes, allowing passengers to credit miles for their entire journey to the airline of their choice—based on preference or loyalty. Getty ...