In an increasingly fragmented retail landscape, customer loyalty programs are an important tool to help retailers maximize their "share of wallet" among consumers. A recent study we conducted at ...

Ask them about how often first-timers return and what separates them from other customers, and you’ll typically get a shrug or a reference to statistics from their loyalty programs. I know this ...

Loyalty programs 1.0 were the simple punch cards of days-gone by: 10 visits get you a free entrée or drink. The second iteration of loyalty programs became popular in the years leading up to the ...

Earlier this year, the airline announced plans to end its trademark “bags fly free” policy to help shore up earnings.

Agreeably, the business sector is more competitive in 2025 than it has ever been. E-commerce alone is expected to hit $4.32 ...

Applicants for government jobs will be required to write essays explaining how they will advance President Donald Trump’s ...

Those who are members of the airline’s A-List tier of its Rapid Rewards loyalty program, Southwest Airlines credit card ...

Southwest’s fees are aligned with other carriers’ prices. Delta Air Lines, American Airlines and United Airlines all charge between $35 to $40 for the first checked bag. Others, like JetBlue Airways ...

Southwest has ended its nearly 50-year "Bags Fly Free" policy, joining other U.S. airlines in profiting from record checked ...

The Trump administration on Thursday issued new guidelines barring federal agencies from considering race or gender in the ...

The California Consumer Privact Act (CCPA), effective January 1, 2020, enhances privacy rights and consumer protections of California residents. Follow this channel for latest guidance and updates ...

Our Master of Science in Statistics program is designed to give students a solid foundation in applied and theoretical statistics, enabling them to prepare for careers as statisticians in industry, ...