Grindr Inc. (NYSE:GRND), the leading social networking and online dating application for the LGBTQ+ community, has been making waves in the market with its strong financial performance and ambitious ...

In today's competitive market, business owners must adapt to thrive. Discover five practical strategies to increase your ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

A loyalty programme is designed to encourage shoppers to return to retailers by offering incentives like discounts.

By asking consumers to put effort into earning their rewards, retailers become associated with meaningful value. In many ...

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...

Brand leaders and research experts delve into how quick commerce is transforming advertising by blending speed and ...

The CMO’s role has evolved from a creative steward of the brand to a strategic leader driving measurable business impact. By ...

From AI-driven marketing and the rise of user-generated content to voice search optimisation and interactive content creation ...

The integration of augmented reality (AR) and virtual reality (VR) technologies is reshaping the retail marketing landscape.

Ashish Nair - CMO and Head - Customer Value Management & Health Tech, Kotak Life, lists trends for the insurance marketing ...

Happy New Year! This is MarketWatch reporter Isabel Wang bringing you this week’s ETF Wrap. In this edition, we look at fund flows and some of the top performers in 2024. We also explore the ...