Brand recognition measures how well consumers understand, like, and trust a company’s brand. It involves how readily buyers recognise a brand based on its logo, colours, name, or other identifiers.

Excellence Awards concluded on a high note on January 24, 2025, at the Fairmont the Palm in Dubai, marking a resounding ...

Gone are the days when flashy salaries and office perks were enough to lure top talent. In 2025, employees are demanding more: balance, growth and purpose. It is not just about where you work – it is ...

A loyalty programme is designed to encourage shoppers to return to retailers by offering incentives like discounts.

Unpacking the role the innovative solution plays in the retail sector, delivering actionable insights and facilitating ...

South Africa’s e-commerce, retail, and logistics sectors have once again demonstrated their ability to meet the growing demands of Black November, setting new benchmarks for capability and performance ...

The founder and proprietor of popular Filipino restaurant Florabel now has a restaurant group of 25 outlets, including ...

The global market for customisation and personalisation in travel is experiencing remarkable growth and is expected to reach ...