And by having an effective loyalty program marketing plan for those newly referred customers, this can turn into a virtuous cycle. Ready to use loyalty marketing to your advantage? These examples show ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives.

It’s been proven time and again, one of the very basic requirements for a mobile app marketing campaign to succeed is that it needs a decent plan. Regardless of a mobile app project size ... you need ...

Kyle Olsen is the former points and miles reporter at TPG. He specializes in maximizing points and miles, elite status and credit cards so readers travel more comfortably and at a lower cost. The ...

and overall marketing strategy. Such research also involves conducting a SWOT analysis to identify weak and strong points of the app and building a business plan. Again, analyzing your competitors, ...

“With a number of airlines making changes to their loyalty programs recently, we wanted to give our members as much notice as possible so they can plan their future travel,” Mr Glance said.

More frequent fliers are declaring themselves airline free agents, fed up with ever-changing requirements to earn and maintain status.

Companies are dedicating increasing attention to investor relations (IR) management to cultivate shareholder loyalty. On average, CEOs allocate 15 days per year to IR activities — a notable ...

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A well-drafted business plan would address various aspects pertaining to the business. In case the business plan is to be submitted to the bank or private equity firms, it is better to have the ...