AI is rapidly changing how fragrance is created — and who gets credit. Some say it’s innovation. Others call it erasure.

Below, we unpack the hype around functional fragrances and explore whether this trend is valid or just aromatic snake oil ...

As we mentioned in our midyear albums list, one of the biggest themes of 2025 on the Billboard charts has largely been about smash 2024 hits that refuse to die — songs by the likes of Benson Boone, ...

The Perfume Shop is the UK's largest specialist fragrance retailer with 215 stores across the UK and Ireland. Luckily for you ...

Audra worked on a new perfume that will melt hearts on The Young and the Restless. She perfected the formula, and it’s ...

Although Vera Wang’s Love Eau de Parfum just dropped, it’s already a hit with perfume enthusiasts everywhere. In fact, one shopper said they were “obsessed” from the get-go.

Boots is treating fans of designer fragrances by offering a popular perfume with a massive 50% discount, but with a warning.

The 30ml "ultra-feminine fragrance" comes in a "decadent" golden gem-like bottle, which holds the scent of "jasmine, orange blossom and honey." The 30ml bottle, normally worth £63, has been discounted ...

From Diem, a London-based fragrance house that’s changed how we shop for scent by offering gender-neutral, sustainable scents in small batches and 10ml bottles, comes Love Tangle Eau de Parfum.