Aston Martin unveiled its new logo Wednesday as part of a push to reposition the brand and appeal to a wider audience, and well, it looks a whole lot like the last one. Phew.

Aston probably wouldn't be that put off by us describing the new logo as the old one, but “bold,” because the company's new tag line follows suit: “Intensity.

Aston International has been awarded contracts to develop and manage two new premium select service hotels in Bali under the Aston group’s trendy 2-star favehotel brand.