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My hope is that you can use this column to spark discussions with the small-to-enterprise local brands you’re marketing to discover nearby consumer desires that are going unfulfilled.

Whether you're a restaurant owner, hair stylist, lawyer or general contractor, you can benefit from local search marketing. Local search marketing is the practice of using geo-specific advertising ...

In today’s digital world, customers turn to search engines to find reliable HVAC services. If your business doesn’t appear on ...

Celeste Gonzalez is a recognized thought leader in local SEO and testing. As the Director of RooLabs, the experimental SEO testing division at RicketyRoo, she pioneers data-driven strategies that push ...

The campaign, a finalist in the I-COM Data Creativity Awards 2018 (San Sebastian, April 2018), grew out of a particular need, according to Tarun Sobhani, co-founder and CEO of local search marketing ...