Instead, head to your local convenience store, pick up a can of AriZona iced green tea and admire the aluminum's vibrant cherry blossom design. “We use packaging and a value story, then a great ...

"It’s my little way to give back," Don Vultaggio said Getty The founder of Arizona Iced Tea is keeping his consumers in mind! In a new interview that aired jointly on Today and Morning News NOW ...

Arizona Iced Tea founder Don Vultaggio has kept the price of his famous tea at 99 cents for 40 years even as inflation has pushed the cost of everything up. For him, that’s exactly the point.

Arizona Iced Tea launched in 1992 at 99 cents for a 22-ounce can. It still costs the same amount in 2024. “We’re successful. We’re debt-free…Why have people who are having a hard time ...

AriZona Iced Tea has more than a million followers on TikTok and nearly half a million on its meme-filled Instagram accounts. The company’s merch—from puffer jackets to skateboard decks to ...

AriZona Iced Tea’s steadfast commitment to its 99-cent price point represents more than a marketing strategy—it’s a profound statement about corporate responsibility and consumer value.