The internet has been abuzz regarding the new Lego Friends line. I am in the anti-Friends camp, and after engaging in a lot of discussion with real-life human friends, I’ve figured out why I feel so ...

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It's also doing that at a time when the toy market in general is shrinking - so Lego is taking a bigger share than it did in the past. But what’s perhaps most remarkable about that is that it ...

LEGO, the iconic toy patented 65 years ago today in Copenhagen, has stood the test of time with its adaptability, creativity, and global appeal, captivating generations through innovation, pop culture ...

Considering how many of them there are these days, finding the best Lego sets can feel like an impossible task. Or like finding a brick in a haystack of bricks, actually. You can choose between ...

To learn more about LEGO Education, visit legoeducation.com. Taylor is an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. Between reading fantasy novels and re-watching ...

LEGO is one of the most popular toys on the market ... practical mood cubes to help kids express their real feelings. LEGO Friends put out this stylish mansion that is packed with characters ...

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Notably, the bricks included in its sets are compatible with “all major construction brands,” including Lego. So all BLDR ... from the Hello Kitty and Friends universe, featuring characters ...

Not only will the Australian animated series about cartoon dogs aimed at young kids be turned into a movie in 2027; this year, it will be bestowed with the ultimate franchise status symbol ...