The marketing campaign will refashion Kool-Aid Man—the anthropomorphic pitcher best known for breaking down walls and shouting, “Oh yeah!”—as a more personable and relatable character.

Kool-Aid Man%2C known for busting through walls to shout %22Oh yeah%21%22 New computer generated Kool-Aid Man is %22normal guy%22 celebrity now Campaign part of Kraft ...

is drawing to a close. But if there’s one thing we’ve learned, it’s that the Kool-Aid man is a real jerk.

Draw Star Wars, Planets in Peril and more! E-mail Bonnie. The Kool-Aid Man mascot is best known for saving thirsty children everywhere by running through walls to make sure they get the sugary ...

The result? Property damage, apparently. The popular commercials that often featured the Kool-Aid man smashing through walls and fences to hydrate children has spawned an interesting—and costly ...