Kay Jewelers is embarking on a revitalization strategy to target the next generation of jewelry shoppers. The over 100-year-old Signet Jewelers-owned brand is undergoing a "brand evolution ...

“Every kiss begins Kay” goes the familiar television jingle. Just as familiar: Kay Jewelers, Zales, Jared and Piercing Pagoda locations at a mall near you. TV-centric marketing and real estate ...

Kay Jewelers is ramping up the discounts to revive its sparkle with consumers. Signet Jewelers (SIG), the parent company of Kay and sibling mall chain Zales, has shed more than 20 percent of its ...