Jim Beam isn’t using Jim Beam Black to pivot the brand from an affordable, everyday bourbon to something more exclusive. Rather, the marketing aims to expand the brand’s consumer base and ...

Jim Beam is looking to tap into the affordable luxury market as consumers continue to face economic strain and uncertainty. To do so, the Suntory brand is building off of its 2024 marketing strategy ...

Jim Beam Partners with Keegan-Michael Key. In partnership with acclaimed actor, writer, producer and football enthusiast Keegan-Michael Key, Jim Beam introduces the "7 Stages of Defeat" care ...

“At Jim Beam, we’re always looking for ways to innovate while staying true to our deeply rooted heritage,” said Fred Noe, Jim Beam’s seventh generation Master Distiller, in a statement. “With Winter ...

Jim Beam Distilling is commemorating 90 years of bourbon. Tasting seminars were held along with grand master distillers at the companies campus in Clermont on Saturday. Guests also took part in a ...

Jim Beam Black is the embodiment of time well spent, meant to be shared with those you cherish.” Crafted through generations under the guidance of seventh and eighth generation Master Distillers Fred ...

In an announcement today, the company revealed that Jim Beam Black will now carry a 7-year age statement, as well as receiving a subtle boost in strength, from 43% ABV (86 proof) to 45% ABV (90 ...

In order to enhance the performance of the underwater vector receiving sensing, we develop a two-dimensional co-oscillating PIMNT single crystal vector hydrophone with a laminated beam structure. The ...