Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Jaguar was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it with a ...

ICONIC sports car maker Lister – which has been around for some 71 years – has announced it’s pausing all of their future ...

In an audacious rebrand, Jaguar unveils the Type 00 in Miami, an electric concept car that upholds the British automotive ...

Jaguar’s bold rebrand late last year spurred significant ... At Drive, Tom covers automotive news, car reviews, advice, and holds a special interest in long-form feature stories.

Jaguar sales have nosedived by more than a quarter in the last year ahead of the legendary British car marque's dramatic 'woke' rebrand. The company was mauled for ditching the iconic 'growler ...

The company that went about the rebrand was Accenture Interactive, an outside consulting company that bought out Spark44, the company that used to work closely with Jaguar's internal teams for its ...

The British car manufacturer set out to create something “bold, dramatic and fearless”. As THE FACE found out when it joined ...

British marque Jaguar made waves in late 2024 when it launched a rebranding campaign ahead of its electric-only, more upmarket push.