Jaguar’s bold rebrand is an amped-up version of a strategy ... when the first-ever Jaguar car hit the market. Throughout the 20th century, the company experimented widely with form and ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

ICONIC sports car maker Lister – which has been around for some 71 years – has announced it’s pausing all of their future ...

Jaguar’s controversial rebranding program created waves inside the company as well as out, a report says. A leaked letter reveals Jag’s internal design team was frustrated about a decision to ...

The British car manufacturer set out to create something “bold, dramatic and fearless”. As THE FACE found out when it joined ...

In an audacious rebrand, Jaguar unveils the Type 00 in Miami, an electric concept car that upholds the British automotive ...

Jaguar’s bold rebrand late last year spurred significant ... At Drive, Tom covers automotive news, car reviews, advice, and holds a special interest in long-form feature stories.

Jaguar sales have nosedived by more than a quarter in the last year ahead of the legendary British car marque's dramatic 'woke' rebrand. The company was mauled for ditching the iconic 'growler ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

Executives have since defended the move, arguing the rebrand is essential to making Jaguar profitable again. Gerry McGovern, the company’s chief creative officer, conceded the concept car ...