Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Jaguar’s bold rebrand is an amped-up version of a strategy ... when the first-ever Jaguar car hit the market. Throughout the 20th century, the company experimented widely with form and ...

Jaguar sales have nosedived by more than a quarter in the last year ahead of the legendary British car marque's dramatic 'woke' rebrand. The company was mauled for ditching the iconic 'growler ...

Jaguar's recent rebranding campaign, unveiled alongside its controversial Type 00 concept, was designed to signal a new era for the storied automaker. But behind the scenes, not everyone was on board.

This approach prompted backlash online, with figures like Elon Musk questioning Jaguar’s priorities, asking, “Do you sell cars?” The rebrand has been described by Jaguar as a bold and imaginative ...

The decision to entrust the rebranding to Accenture Interactive ... At the Miami launch event, the debut of Jaguar’s concept Type 00 cars with angular and aggressive designs in bold colours ...

Jaguar’s bold rebrand late last year spurred significant ... At Drive, Tom covers automotive news, car reviews, advice, and holds a special interest in long-form feature stories.