Electrolit, the preferred, premium hydration beverage, is unveiling the launch of its new multipacks in fan-favorite flavors. Shoppers can now find 15-packs of Strawberry Kiwi, Grape, and Blue ...

North American retail sales of sports-related apparel and footwear are projected to reach $173 billion in 2025, and increase ...

Created by Droga5 ANZ, part of Accenture Song, the integrated campaign positions Maximus as the no-nonsense alternative for ...

In a world where elite athleticism is revered, Maximus has launched 'That's gonna need a Maximus', a new campaign via Droga5 ...

Sports drink brand Maximus has released a campaign focusing on “the efforts of everyday exercise” titled ‘That’s gonna need a ...

You should eat something before you start to booze, but having something to eat after drinking too much can also help. Having ...

People are shocked at the price of a childhood favourite bargain chocolate bar that many would pick up on the way home from school and have blamed inflation for the increased cost ...

I tested energy gels on a variety of longer runs, in the UK and in sunnier countries abroad, to pull together this guide to ...

ISO, a Miami-based beverage company, recently launched a line of cold-pressed electrolyte beverages. Developed at the ...

ISO is a Miami -based beverage company focused on creating premium hydration products using whole food ingredients and ...

DURING Ramadan, many Muslims usually minimise physical activity to conserve energy and prevent dehydration while fasting.