The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

It’s no surprise that communication is key, and in order for your brand to create meaningful connections, it needs to be clearly heard. Through a set brand voice and tone, your audience can get ...

Another purpose of a communication strategy is to implement plans for creating brand recognition, reaching target audiences, differentiating your business and expanding into new markets.

Brand awareness is an important factor in customer purchasing decisions. The values associated with a particular brand can range from product attributes such as quality, to less tangible aspects ...

When it comes to running a business, it is important to bear in mind the stiff competition that you face no matter what sector you are in. With this in mind, you need to try and make your business ...

Communication is also particularly important for customers and other stakeholders during difficult times. Maintaining presence and providing consistent brand messaging builds trust and loyalty.

Brand advocacy is a big part of digital marketing. This article reveals the importance of brand advocacy and its role in digital marketing. Sunday, January 28 2024 ...

Repetition is part of creating brand awareness. If the customer sees the communication from the company a number of times, there is a higher chance of making the sale. Expressing Competitive Advantage ...

The overall takeaway is that brand advertising needs to become more metrics and data driven. As Peter Weinberg, Global Head of Development from The B2B Institute and a contributor to the Ehrenberg ...