The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

In B2B (business-to-business) environments, where transactions are high-stakes, decision-making cycles are complex, and ...

Explore how Chandan Mukherji from Nestle India emphasizes the importance of content-driven communication at ICS 2025, highlighting the roles of context, insight, and storytelling in creating ...

In B2B environments, effective communication is crucial for shaping revenue outcomes and brand perception. By aligning ...

Sunil Ramkali. Strategic Pharma, W Communication Agency. Every pharmaceutical marketer wants their brand campaign to be more emotional, but do we know why emotional marketing is important for ...

Understanding how to build a resilient brand is the first step to ensuring you can emerge from uncertain times with a clear ...

By Edwin S. Kwame KOGE Imagine waking up to find your university’s name changed – its history rewritten, its brand identity reset. No consultation. Just a press release.What’s in a name? For public ...

Pharma - Pi2 PR has been appointed the new communication agency of COSMO PHARM, one of the longest-standing and most ...

The importance of biosimilars only continues to grow, driven by the potential savings they are able to deliver to healthcare systems. ... brand communication. brand management. branding. Drug ...

Lloyd George secured his first brand sponsorship before his podcast had any downloads. With just 3,000 followers across his ...

Clear legal communication rooted in logic, emotion, and style is key to courtroom success. Learn how rhetoric shapes ...

But how brands show up is the most important part, as 96% of people agree brands should be honest when they communicate. People ranked honesty higher in importance that contributing to the ...