Most B2B brand and marketing experts agree that a solid positioning statement and brand story are critical to the success of a business. Those initial elements serve as a compass for all ...

Supply chain quality isn’t just about your goods – your operations and processes should be high-quality as well. Optimizing ...

Not all aspects of workplace culture are expendable—some are essential for keeping employees engaged and morale high to ...

Smart Communications surveyed 3,000 consumers worldwide to understand evolving expectations for digital customer experiences, especially in industries such as healthcare, insurance and financial ...

In B2B environments, effective communication is crucial for shaping revenue outcomes and brand perception. By aligning ...

Sunil Ramkali. Strategic Pharma, W Communication Agency. Every pharmaceutical marketer wants their brand campaign to be more emotional, but do we know why emotional marketing is important for ...

Sameer Bajaj from MakeMyTrip reveals how leveraging data and unique insights propelled the brand to achieve remarkable media exposure at the India Communication Summit 2025.

Importance of Logos in Business. Logos are a critical aspect of business marketing. As the company's major graphical representation, ... The Importance of Brand Awareness.

But how brands show up is the most important part, as 96% of people agree brands should be honest when they communicate. People ranked honesty higher in importance that contributing to the ...

To be successful, policy advocacy must be a part of a broad brand narrative, working in collaboration with PR, content, ...

The Importance of Logos for Businesses & Companies. A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic ...

Lloyd George secured his first brand sponsorship before his podcast had any downloads. With just 3,000 followers across his ...