In B2B (business-to-business) environments, where transactions are high-stakes, decision-making cycles are complex, and ...

In B2B environments, effective communication is crucial for shaping revenue outcomes and brand perception. By aligning ...

Every office has unique spatial dynamics and layout constraints, and the conference table must fit harmoniously within this setting. The shape, size, and configuration of the table should be in ...

Sunil Ramkali. Strategic Pharma, W Communication Agency. Every pharmaceutical marketer wants their brand campaign to be more emotional, but do we know why emotional marketing is important for ...

Understanding how to build a resilient brand is the first step to ensuring you can emerge from uncertain times with a clear ...

By Edwin S. Kwame KOGE Imagine waking up to find your university’s name changed – its history rewritten, its brand identity reset. No consultation. Just a press release.What’s in a name? For public ...

Pharma - Pi2 PR has been appointed the new communication agency of COSMO PHARM, one of the longest-standing and most ...

Baby loss charity Sands has unveiled its first brand refresh in a decade to create “a tone of voice that feels more like a conversation than a campaign”.

Clear legal communication rooted in logic, emotion, and style is key to courtroom success. Learn how rhetoric shapes ...

Brands are now teaming up with travel bloggers, home chefs, and digital creators rooted in real-life experiences to deliver ...

Explore Hyatt’s full brand lineup, from Park Hyatt to Caption, Studios, and UrCove. Skift breaks down strategy, growth, and ...