Despite disruption in the tech space, with mobile-first design and social media becoming increasingly important for brands, print ads still held their own in the 2010s – from deliberate ad fails ...

Swedish furniture brand Ikea used a print advertisement integrated with lavender scent with the aim to help people sleep better. Ikea turns its print ad into a immersive sleeping cocoon / Ikea The ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Ikea has released a series of poignant ads, raising awareness of the recent catastrophic floods ...

Ikea has been coming up with some interesting stunts in the Middle East recently, out of its UAE agency Memac Ogilvy. We've seen it bully a pot plant, and now here's a print ad that promises to ...

This outstanding print ad brings another dimension to Ikea’s 'wonderful everyday' tagline. Ikea collaborated with both Swedish agency Åkestam Holst and Mercene Labs in the making of this ad.

Ikea has released a series of poignant ads, raising awareness of the recent catastrophic floods in northern Thailand. A sharp contrast to the highly polished and playful showrooms featured in its ...

“Peeing on this ad may change your life,” promises Ikea in a new print campaign. It may be the first time in advertising history that such a promise is actually an understatement.

IKEA has you covered. Its latest print ads, from Swedish advertising agency Åkestam Holst, contain a swatch created with chemicals similar to those found in at-home pregnancy tests.

New IKEA Print Ad Urges Customers to Pee On It Published January 10, 2018 • Updated on January 10, 2018 at 4:55 pm IKEA's new ad promises a big discount - if you urinate on it.

A new print ad for Ikea features an unexpected pee-based twist. By Eliza Williams 10/01/2018 12:12 pm. Pregnant fans of discounts and wee are in for a treat with Ikea’s latest ad stunt, which invites ...

Print ads can border on boring but not the recent Ikea magazine ad from Sweden, which features a built-in pregnancy test. If you happen to be in the market for a crib, then you can score a ...