But here's the bones of the GPS Framework. 1. Goal. What's your goal? What are you trying to achieve? Anything you write—even a standalone blog post—should be aligned with a larger (marketing or ...

Save time and stay organized with this free social media planner template for easy content scheduling and better strategy.

Anyone who has watched Lord Sugar’s aides tear into a contestant's business plan on The Apprentice may feel nervous about ...

Though artificial intelligence (AI) can often help cut costs, the price of adopting AI remains a hurdle for small businesses.

To spread chatbots on campuses, OpenAI is selling premium AI services to universities for faculty and student use.

A Queens City Council candidate has a number of images on their website that appear to be generated by AI. He’s not the first ...

Don't leave your estate planning in the hands of your executor.

A wannabe hip-hop mogul and blue-haired internet marketer turned Obamacare into a lucrative get-rich-quick scheme, with an ...

Promotion is a crucial component of publishing a scholarly book — and academics are invaluable partners in the process, ...

According to a 2021 study from the New England Journal of Entrepreneurship, the act of writing a business plan was correlated with measures of growth and success. Embracing the power of strategic ...

When you present your strategic marketing plan to investors or your business's executive team you're actually selling your ideas to them rather than reading off a detailed plan. Great ...

For example, before writing a marketing plan for a new type of ice cream, an entrepreneur can research the total market dollars that customers spend, survey customers to find out what they might ...