In the food service industry, branded apparel is a critical extension of your business’s identity. The uniforms worn by staff ...

If you stop to think about the number of different brands out there, it will make your head spin. Across all industries, there are millions — probably even billions — of brands in the ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

To help elevate your brand in this evolving space, here are five guiding principles: 1. It’s all about your audience. Every successful brand recognizes that its actions must center on the needs ...

They hire experts, conduct research, and test the market before making a decision. In this tutorial we will show you a straightforward way to create new brand names. In this way, by understanding the ...

If your brand voice doesn’t center on a single figure, “the way to really create consistency is to put together an editorial style guide that lists out the characteristics of the brand voice ...

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

That’s why in today’s post, we’ll be giving you all the details on how to make an effective and vibey mood board for your brand. How To Create A Mood Board For Your Brand Mood boards can be ...

Social media enabled ordinary people to become influencers. Their financial success depends on their ability to create a brand that attracts an audience that certain advertisers want to reach.