For Mattel, it is a strategic step in extending Hot Wheels’ cultural relevance beyond the toy aisle and into lifestyle spaces ...

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Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said ...

Battery life has been a major focus. The Xbox Ally packs a 60Wh battery (50% larger than the original ROG Ally), while the ...

On the motivational ritual that has sparked the Wildcats; another distinction for closer Tony Pluta; and Cats who’ve played ...

It’s as vibrant as it appears, and that’s precisely the intention. Why is this car significant now? This vehicle underscores Hot Wheels’ continued ability to evoke childlike wonder in adults. Their ...

Why is this car significant now? This vehicle underscores Hot Wheels’ continued ability to evoke childlike wonder in adults. Their latest life-size project, a vividly colorful 1967 Ford ...

Head to the Mattel Creations website to check out the entire Hot Wheels X Kenny Scharf collection for yourself.

The Hot Wheels x Maje spring/summer 2025 collection showcases premium design innovation, targeting the rise of female empowerment in motorsports and modern fashion culture. Rooted in Hot Wheels ...

Since January, she's been all over the world, competing (and winning) in the World Cup Laax, the X Games, the Aspen World ... her favorites and shared all her hot takes. Keep reading for it ...

Earn the Number. 007 First Light is a thrilling espionage action-adventure game from IO Interactive. Follow James Bond as a young, resourceful and sometimes reckless recruit in MI6's training ...