Among Gen Z adults aged 21-24, 55% report they’ve tried hard seltzer, and 23% intend to. Take Our Poll: Are you a fan of hard (alcoholic) seltzer drinks? Additional CivicScience polling shows ...

Hard seltzer, meanwhile, had $3.8 billion in sales ... to come up with fresh ideas that cater to their generation. Gen-Z has become known as the “nostalgia generation” that prefers to look ...

The global hard seltzer market is projected to reach a valuation of USD 22.6 billion in 2025. Fueled by a robust consumer ...

White Claw, the hard seltzer brand associated with young millennial ... particularly among Gen Z and millennials. A Gallup study this year found only 62% of adults under 35 said they drink alcohol ...

The Illinois-based company has announced that it’s launching a canned vodka seltzer line called Play Hard. The colorful ready ... s fashion-forward Gen Z and Millennial following, and opening ...

Truly Hard Seltzer Rolls Out New 8% Alc. Unruly Lemonade with a “Lemonade Stand-Up" Brand Brings Billy Eichner Back to the Streets of NYC to Give Fans a First Taste of Truly Unruly Lemonade Hard ...

Michelob Ultra has a line of organic hard seltzers. ABV: 4% Michelob Ultra is largely a light-beer brand, but it also has several flavors of spiked seltzer. It comes in 12 flavors across three ...