Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it ...

Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with ...

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. Learn ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection ...

Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad ...

Google may be bringing channel reporting to the Performance Max campaigns. I spotted this via Kirk Williams who posted a ...

Create stunning ads quickly with AdCreative AI. Learn how AI simplifies ad design, copywriting, and optimization for all ...