Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with ...

Google may be bringing channel reporting to the Performance Max campaigns. I spotted this via Kirk Williams who posted a ...

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. By the numbers: ...

Learn all about Google Ads' image assets for search campaigns, which helps advertisers boost CTRs and stand out with ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection ...

The KFC campaign, brought to life by TBWARaad, Hearts & Science, and PLG, used a multi-platform approach for maximum reach.

A major federal ad campaign premised on encouraging people in the country illegally to leave is ramping up, with millions ...

Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns.

Discover how Google ads for low budget accounts can still deliver value and learn about budget allocation for best results.

Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results. If you assume that what works in your home ...

Create stunning ads quickly with AdCreative AI. Learn how AI simplifies ad design, copywriting, and optimization for all ...