The Gap (GPS) logo saga has a final, unexpected twist: The "old" logo that was recently restored to its rightful place after a widely panned redesign has itself been slightly redesigned.

the Gap caved to consumer backlash and restored its trusted blue-block design. View other logo redesigns gone wrong. Never mind. Less than a week after the clothing giant remade its iconic clean ...

Only a mocking fake Twitter account, a fake Gap logo generator called Craplogo, a Twitter and Facebook avatar campaign, a failed logo crowd sourcing project, unflattering comparisons to MySpace ...

What do you think? Did Gap provide a smart response to a public outcry, or was it a clever marketing plan with an intentionally bad logo redesign? Leave a comment with your thoughts.

San Francisco-based clothing retailer Gap Inc. has rolled out a new logo for its flagship Gap brand online and the switch is drawing heavy criticism from consumers. The traditional navy blue ...

Gap's low-end retail sister, look like a luxury brand by comparison. Tagline readers are familiar with this cycle by now: Logo redesign = wave of revulsion from design prigs. This is the Catch-22 ...

That’s the truth: The website ISO50 has almost 200 entries in its Gap logo redesign contest. We’ve made our feelings clear about companies crowdsourcing design. Most of the time it doesn’t ...

Scott Hansen at iso50.com has created an unofficial Gap logo redesign contest that has already received over 185 entries. Update: Gap president Marka Hansen posted a blog explaining the company's ...

Tinkering with a beloved logo can be dangerous, a lesson Gap (GPS) learned this week when it introduced a new look that's garnering nearly universal criticism. But the clothing retailer's response ...